Leicester entrepreneur enlisted to transform UK high streets

A multi-award winning Leicester entrepreneur has been appointed by a government commissioned project to help transform the UK’s high streets.

Sophie Hainsworth, the CEO and Co-Founder of LoyalFree, has been recruited as High Street Task Force Facilitator.

The Task Force has been set-up to strengthen local leadership in high streets and town centres in England. It does this by providing information, advice, training, knowledge and data – helping people to make a positive difference to their local communities.

Sophie said:

“I am absolutely thrilled to join the High Street Tasks Force. This comes at a crucial time when digital is at the forefront of the high street recovery and sharing best practice across place management will be incredibly beneficial. I am really looking forward to being part of this national effort and supporting local authorities and communities to transform their high streets.”